Don Bean Games - FIRST DOWN

Don Bean Games - FIRST DOWN

FIRST DOWN

FIRST DOWN

A tactical football board game.

Call the play. Outsmart your opponent.

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YOU KNOW THE FEELING

Fourth down. Two seconds on the clock. The whole game on one play.

You lean forward. You watch the coach at the sideline.
He knows something. The defense knows something.
Someone is going to be right. Someone is going to lose.

That moment. Right there.

That is what I put on a table. 

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THE FIRST PROTOTYPE

It started in Excel.

I mapped out every play. Every match-up. Every possible outcome. No art. No board. Just logic on a spreadsheet.

Then came the 3D printer. The first tokens were rough. The field was printed. The cards were printed without comparisons. The result board was printed but the yard board and the card comparisons were on a sheet.

It looked terrible. But when my first opponent revealed their card at the same time as me, and one of us grinned and one of us did not, I knew it worked.

The psychology was there. The read. The bluff. The moment of commitment with no way back.

That was the game.

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THE FIRST TIME A STRANGER GOT IT

Six months later, I brought it to a game night in
Switzerland.

A guy sat down who had never watched football in his life.

He lost the first drive. He watched. He adjusted.
Third drive, he read my card before I even revealed it.

He looked at me and said: "You are going to run."

He was right. He stopped it. And he was absolutely
thrilled.

That was the moment I knew this game was for more than
just football fans.

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First Convention

We set up at the Fantasy Convention with a prototype.

People sat down for a quick demo. Nobody left after
one round.

"We sat down for a quick demo and ended up playing
three rounds. The game just works."
Fantasy Convention visitor, 2026

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NOW IT IS YOUR TURN

[BILD: Field_New - das fertige Spielbrett]

FIRST DOWN is ready.

Two years of testing. Dozens of game nights. Four
complete redesigns. Over 15 design chances.

The game that plays like football feels. Hidden cards.
Simultaneous reveal. The better call wins the down.

Smart beats lucky. Every down.

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HOW IT PLAYS

Both players choose a play card face down.

They reveal at the same time.

The matchup decides who wins the down.

Dice add execution. But the better call always has
the edge.

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THREE WAYS TO PLAY

ROOKIE FAN
10 minutes to learn. Offense and Defense cards only.
Fast, clean entry.

SEASON FAN
Adds Tight End and Safety cards. Full coach-vs-coach
tactical experience including the position tokens and offense tokens.

DIEHARD FAN
Every card, every token. Built for repeat play and
the truly obsessed.

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YOUR PLEDGE

[BILD: Box-Cover / Alle drei Versionen]

Player Edition - EUR 49
The complete game. Ready to play.

Coach Edition- EUR 89
Includes premium acrylic tokens, an upgraded field goal, and the exclusive Silver Coach Coin. A deluxe upgrade from the standard cardboard and 3D-printed components..

GM Edition - EUR 119
Go all in with the ultimate FIRST DOWN GM edition: every component, every card, two complete teams in your color of choice. 2 offense players and 2 defense players instead of 1 and 1. Plus matching dice and the exclusive Gold GM Coin.

EARLY BIRD BONUS
Be one of the first 100 backers for any tier and
get FIRST DOWN SNAP free. Worth 15$.

FIRST DOWN SNAP

22 cards. 2 players. 20 minutes.

Same football DNA. Smaller box. Faster match.
Take it anywhere.

[BILD: SNAP-Foto]



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WHERE THE MONEY GOES

Production and components: 40%
Prototypes and quality control: 25%
Graphic design and print files: 10%
Packaging and logistics: 10%
Kickstarter fees, taxes, admin: 10%
Reserve: 5%



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THE TEAM BEHIND THIS

Manufacturing: LongPack, Shanghai
Games produced: Everdell, Kingdomino, Grand Austria Hotel

Fulfillment: GamesQuest
UK and EU hubs, international shipping

Pre-launch: LaunchBoom
Tabletop crowdfunding specialists

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TIMELINE

September 2026 — Kickstarter live
October 2026 — Pledge Manager opens
November 2026 — Final print files locked
February 2027 — Mass production starts
June 2027 — Shipping to backers



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Most football games put you in the stands.

FIRST DOWN puts you in the headset.

On the sideline. Calling the play.

Where the game is decided.

Smart beats lucky. Every down.

─────────────────────────────────────────

Andre Beucler
Don Bean Games
Baden, Switzerland

Join us @donbeangames
donbeangames.com
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