Rollaway: The SUV of Carry-On Rollers for Parents

Hi! We’re No Reception Club, a mom and dad team on a mission to reimagine family travel with products that make every journey easier.

This is our third Kickstarter and we’ve spent the last two years reinventing the carry-on roller based around how families actually travel.

Meet the Rollaway: the SUV of carry-on rollers specifically designed to carry all of your family’s stuff, so you don’t have to.

The Problem ⚠️

Family travel = Too much stuff, not enough hands.

Most rollers are designed to be upright boxes on wheels that only carry clothes, forcing you to carry everything else with your back, shoulders and hands.

The Solution💡

Meet The Rollaway: the only roller that takes the weight off your body (and saves you from paying for that expensive airport luggage cart).

We invented a new kind of roller for parents: one that is designed specifically to consolidate all the hardest-to-carry family gear into one smooth-moving stackable system.

No other carry-on roller on the market today can securely and stably consolidate this much gear on top.

Top Features

--FEATURES DEEP DIVE--

1. Consolidation

1A. Stable, Horizontal Orientation

We literally flipped the idea of a roller on its side for one reason: We know that parents are carrying way more for our kids than non-parents. The Rollaway’s horizontal orientation creates a significantly wider base that is inherently more stable than a traditional vertical roller luggage. The wider horizontal base enables the Rollaway to safely double as both your “trolley” and your “carry-on”. And unlike traditional vertical rollers, the Rollaway is not prone to tipping the minute you put anything substantial on top.

Let’s face it, traditional vertical rollers were never designed for parents – they were designed to comfortably carry one individual’s clothing for a trip. This is not our reality (anymore). As parents, we’re carrying enough clothes for both our kids and ourselves, a fully packed diaper bag, an awkward car seat, and unfortunately also a travel crib and maybe a hiking carrier too. We’re carrying too much gear to concentrate onto the tiny surface on top of a traditional vertical roller – that is inevitably going to tip over as soon as our toddler runs into it (and they will)!

The wider base gives backpacks, duffels, travel gear, and bulky kid gear a more stable place to ride.

1B. Capacity to Stack More Gear

Carry all your kid gear on the Rollaway. Your back will thank you.

The Rollaway’s horizontal orientation translates into more real estate available on the telescopic handle which, in combination with its more stable base, empowers parents to load more bulky kid gear on top than on traditional vertical rollers. Confidently stack that second carry-on (...Hideaway Duffel 😉) with your own belongings on top, that backpack your toddler swore they’d carry today (but won’t), or any other awkwardly-shaped kid gear that typically ends up on your back or in the stroller before you reach security.

1C. NRC SeatLatch™ Compatible with Travel Car Seats

The Rollaway tackles the bulkiest and most awkward kid gear of all: Travel Car Seats. Our patent-pending NRC SeatLatch™ design integrates 100% steel car seat anchor points directly into the Rollaway’s hardshell back panel, so that you can securely latch your travel car seat or booster seat onto our luggage… and avoid hauling that comically large “backpack” (think: a giant drawstring nylon sack with limp webbing attached). Spare your back from carrying the travel car seat you lug all over the world for your infant, toddler, or big kid – and let the Rollaway be the trolley you always wished you could sneak through security.

NRC SeatLatch™ car seat anchors

1D. Extendable Gear Straps

Extendable gear straps to secure your oversized kid gear

To ensure all your oversized kid gear remains safely attached to your Rollaway, we included two extendable gear straps that easily wrap around bulky kid items and can then be hooked together around the retractable handle (or onto the Rollaway’s car seat anchor points). And when you don’t need the gear straps, you can neatly tuck them away into a concealed zipper pocket on top.

Zip the gear straps away when you don't need them

2. Organization

2A. Meet The Cubby: Our Signature Removable Packing Organizer (included with every Kickstarter order of the Rollaway)

The Cubby is our signature all-in-one removable packing organizer that acts like your portable dresser. Designed to keep all your child’s (or your own!) belongings organized, visible, and accessible inside the Rollaway, no matter what your packing style. The Cubby will empower you to say goodbye to packing cubes once and for all.

The Cubby is included with every Rollaway purchase.

Set-up the Cubby with 2, 3, 4, or 5 sections.

The Cubby has built-in divider walls that can be customized to have 5 distinct sections, or adjusted based on your needs so that you have 2, 3, or 4 sections. With easy buttons that snap on and off, setting up and customizing your Cubby takes seconds.

Organize everything easily, whether you're packing for a baby, child, or a parent!

The Cubby lets you organize everything exactly the way your brain works – by category, by outfit, by person, by day of your trip! Whether you’re packing smaller baby items, bigger kid items, or even adult-sized clothing for yourself, the Cubby adapts easily. And of course, the Cubby is sized to perfectly fill the Rollaway’s main compartment so that you are not wasting any precious capacity. For more packing ideas, head to the “Early Product Feedback” to see how real parents packed their own Rollaway carry-ons!

Unpack the Cubby in seconds. It’s 100% removable.

Unpacking Option #1: Fully remove the Cubby from the Rollaway and lay it flat inside a closet or drawer, or on a dresser, table, or other available surface.

Once you arrive at your destination, the Cubby enables you to settle into your accommodations in seconds using any of 3 flexible unpacking methods:

• Option 1: Fully remove the Cubby from the Rollaway and lay it flat inside a closet or drawer, or on a dresser, table, or other available surface.
• Option 2: Unzip the Rollaway and simply live out of your luggage.
• Option 3: Fully remove the Cubby from the Rollaway and hang it up in a closet with our Hanging Straps (sold separately as an add-on)

Unpacking Option #2: Unzip the Rollaway and simply live out of your luggage.

Unpacking Option #3: Hang your Cubby up in a closet using a pair of our hanging/stroller straps.

A spot for your laptop on-the-go (max laptop size: 17”)

The Cubby has a simple laptop pocket for on-the-go storage

We know that one of the heaviest items you carry on your back is your laptop. The Cubby has a simple, dedicated laptop sleeve on top – designed for on-the-go storage and quick access at security checkpoints. The padding in the Rollaway’s front panel keeps your laptop safe while you roll it alongside you. This is another feature we incorporated into the Rollaway to help you keep your heaviest items off your back.

Collapse or remove the Cubby when it isn’t needed.

The Cubby can be collapsed down flat by undoing all the snaps. This helps increase capacity within the main compartment at the end of a trip, when most of the clothing you packed has become a pile of laundry. And, for those times when you just need as much space as possible, you can remove the Cubby entirely and opt to pack your items directly into your Rollaway’s main compartment.

2B. Interior Mesh Pocket

Underneath the Rollaway’s lid, we created a helpful mesh pocket to compactly store small items such as socks, diapers, swimsuits, and accessories.

2C. Two Quick Access Exterior Pockets

Our hybrid hard/soft shell design enabled us to create two convenient, quick access pockets ideal for stashing small essentials. When you need something on-the-go, the last thing you want to do is open up your entire suitcase to retrieve it. The two exterior pockets on the front of the Rollaway each have lockable zippers and are optimal for storing your family’s passports, tech chargers, an iPad, or even extra diapers and wipes.

2D. Rollaway Caddy (sold separately as an add-on)

Unlike diapers, parents never stop needing to carry water bottles for their kids (or themselves)! We created the Rollaway Caddy accessory to slide onto the Rollaway’s retractable handle and hold two water bottles (up to 3.5" diameter) that can be quickly accessed while you’re gliding through the airport. The Rollaway Caddy’s adjustable strap with a buckle make it possible to attach the Caddy to the Rollaway’s handle or potentially other convenient spots in the car or plane.

The Caddy add-on is sized to fit in the large exterior pocket.

We know the value of a quick-access pocket, so we also included an additional clear pocket on the other side of the Rollaway Caddy that is perfectly sized to hold reading material, plane tickets, and even an iPad for on-the-go entertainment. The iPad’s touchscreen can be controlled through a clear window, without requiring the iPad to be removed.

3. Craftsmanship

3A. 100% Proven Durability Tests

Because we know that family travel is super hard on gear, we tried to break the Rollaway… over and over again, in every way we could think of. And you can bet we went way above and beyond industry standards with testing, because broken luggage is the last thing you should have to worry about on vacation.

Although the Rollaway is designed for carry-on, you can be 100% confident that it is strong enough to withstand the roughness of being checked-in.

3B. High Performance, Quality Materials

In addition to recycled materials (which we are very much a fan of), sustainability means creating products that will stand the test of time. Our commitment to ensuring our products can endure the multi-year, wear-and-tear of family travel means that we seek out the highest quality and most durable materials possible.

3.2mm Thick Polycarbonate Hardshell

3.2mm Thick Polycarbonate Hardshell

The Rollaway’s hardshell is constructed from a rock-solid 3.2mm thick polycarbonate shell – thicker than the standard carry-on roller shell – enabling the Rollaway to withstand the extra weight we expect you to stack on top of it.

Cordura Re/Cor Exterior Softshell

The Rollaway’s soft shell exterior fabric is a weather-resistant 100% Recycled CORDURA re/cor Polyester in a high-performance 600x1200D weave, and is Bluesign-Approved. We have already used this fabric for years in our Hideaway Carry-On Duffel which gives us even further confidence in its strength and durability.

Shock-Absorbing EVA Foam & Rigid PE Board

Beneath the Rollaway’s exterior softshell fabric is a protective layer of EVA foam that helps with shock absorption to protect your belongings (think: when the luggage is rolling over uneven surfaces or is dropped). Additionally, below the EVA foam layer on the top and sides of the Rollaway’s soft shell is a rigid PE board that further provides the structural support necessary to carry extra weight on top.

360-degree Hinomoto 60mm Miraclent® Wheels

The Rollaway also comes equipped with “All Wheel Drive” to give you the smoothest rolling experience possible, especially under heavy loads. We invested in the highest quality Japanese-made, 360-degree spinner wheels crafted by industry-leader Hinomoto. We chose Hinomoto’s Miraclent® 60mm Wheels with Lisof® silent-run tires and built-in metal ball bearings because these wheels can be maneuvered significantly more smoothly, more quietly, and with less initial force to get them started than traditional roller luggage.

We chose HINOMOTO's Miraclent® 60mm Wheels with Lisof® silent-run tires

The larger 60mm wheel size we selected from Hinomoto – which is typical for check-in luggage, but not carry-on rollers – ensures that the Rollaway can handle the additional weight we want you to stack on top.

Standard carry-on rollers' 50mm wheels vs. The Rollaway's 60mm wheels

And in the unlikely event your wheels ever need to be replaced, they’re 100% removable with an Allen wrench.

100% removable and replaceable wheels with an Allen wrench

3C. Security Features

For added peace of mind, we integrated a TSA-approved lock to secure the Rollaway’s main compartment double zippers.

TSA-approved combination lock to secure your belongings

Both of the Rollaway’s exterior pockets come with lockable double zippers that can be neatly secured with a third-party lock.

Lockable zippers on both front pockets

We discreetly incorporated an AirTag pocket into Rollaway’s larger exterior pockets. Stash an AirTag or other small tracker inside and know that you’ll always be able to locate your Rollaway.

AirTag Pocket discreetly sewn into a lockable front pocket

--SPECS--

Carry-On-Ready Dimensions

We deliberately made the Rollaway Carry-On to be the maximum carry-on size permitted (21.5" x 14" x 9") on the majority of airlines.

The Rollaway's Dimensions

Height: 14" (35.5 cm)
Length: 21.5" (54.5 cm)
Depth: 9" (22.5 cm)

Height Fully Extended Handle: 37" (93.5 cm)
Capacity: 40L

Maximum top load weight (amount on top of Rollaway): 25 lbs

Empty Rollaway Weight: 3.56 kg (7.8 lbs)

The Cubby's Dimensions

Width: 12.2" (31 cm)
Length: 20.9" (53 cm)
Depth: 7.9" (20 cm)

Maximum Laptop Size: 17"

Empty Weight: 0.5 kg (1.1 lbs)

The Caddy's Dimensions

Width: 11.6" (29.5 cm)
Height: 9.25" (23.5 cm)
Depth: 0.4" (1 cm)

Empty Weight: 0.3 kg (0.7 lbs)

Airlines that the Rollaway has boarded as a carry-on

Materials

The Rollaway's Materials

• EXTERIOR SHELL FABRIC: 100% Recycled CORDURA re/cor Polyester, 600x1200D weave, Bluesign-Approved
• POLYCARBONATE HARD SHELL: 75% Virgin Polycarbonate, 25% Recycled Polycarbonate, 3.2mm thickness
• WHEELS: HINOMOTO Silent-Run Wheels, 60mm Diameter
• PRINTED LINING: 100% Recycled Polyester, Bluesign-Approved
• BLACK LINING: 100% Nylon
• TRIM: 99% Nylon, 1% Vegetable Tanned Leather
• ZIPPERS: YKK Zippers throughout; Size 10 main compartment zippers, Size 8 front pocket zippers, Size 5 gear straps pocket zipper
• CARE INSTRUCTIONS: Spot cleaning recommended

The Cubby's Materials

• PRINTED LINING: 100% Recycled Polyester, Bluesign-Approved
• TRIM: 100% Nylon
• CARE INSTRUCTIONS: Spot cleaning recommended. Machine wash if necessary. Gentle cycle, cold wash, air dry.
• ZIPPERS: YKK Zippers, Size 5

The Drink Caddy's Materials

• SHELL FABRIC: 100% Recycled Polyester
• MESH FABRIC: 100% Nylon
• WINDOW: 100% TPU
• TRIM: 100% Nylon
• CARE INSTRUCTIONS: Spot cleaning recommended

Early Feedback

Before launching the Kickstarter, we invited parents from our Clubhouse Parent community on Facebook to test the Rollaway. We’ve featured their feedback and how they packed below. To speak directly with them, you can join our Clubhouse group here: https://www.facebook.com/groups/noreceptionclubhouse

Early Testers Feedback:

How our Early Parent Testers stacked their Rollaway (Consolidation)

How our Early Parent Testers packed their Rollaway (Organization)

Airlines Tested (Meets Carry-On Size Requirements)

Ready for flight: We + our Early Testers have already taken the Rollaway all over the world as a carry-on on the following airlines:

Safety Guidelines

• The maximum top load weight that can be safely stacked on top of the Rollaway is 25 lbs. Exceeding the maximum top load weight will void the Rollaway's limited lifetime warranty.
• Never, ever allow a child to climb or sit on top of the Rollaway. The Rollaway is not designed to safely carry a child on top.
• Never, ever allow a child to sit inside a travel car seat or booster seat on top of the Rollaway. Only empty travel car seats or booster seats should be secured to the Rollaway at any time. The Rollaway is not designed to safely carry a child inside a car seat.
• Never, ever attach the Rollaway to a stroller or wagon carrying a child. The Rollaway is not designed to safely be attached to any kind of device that carries or is attached to a child.

--REWARDS/PLEDGES--

Rollaway Reward Tiers

Kickstarter-Only Add-On Options:

Shipping & Taxes

We will be collecting shipping charges and shipping addresses separately after the campaign ends through a survey that will be emailed to you. This enables us to charge only the most accurate shipping cost, with the objective being to keep the cost as low as possible for you. Each Reward will be shipped only after shipping charges are paid and a shipping address is provided to us.

Please see below for our best shipping estimates from our available carriers:

For add-ons (incl. the Hideaway Duffel), there will be an additional shipping cost calculated based on weight.

Please note that shipping estimates do NOT include taxes, customs fees and/or VAT. These will be subject to the laws and regulations of your individual country. Sales tax / VAT will be calculated & charged in our post-campaign fulfillment survey. Kickstarter and No Reception Club have no control or responsibility over any customs fees.

Timeline

From final production to your next family trip:

• Kickstarter campaign: Sept 15, 2026 – Nov 14, 2026
• Production: Nov 2026 – Jan 2027
• Freight from Factory to Warehouse: Feb 2027 – Mar 2027
• Fulfillment of Kickstarter orders: Apr 2027

Lifetime Guarantee

We’re so confident in the quality of our products’ craftsmanship that we stand behind all our bags with a limited lifetime warranty. This covers any manufacturing defects in materials or workmanship, in addition to excessive damage affecting the functionality of the Rollaway as a result of normal use.

Definition of Lifetime Warranty:

This Limited Lifetime Warranty applies for the reasonable lifetime of the product. “Lifetime” does not refer to the lifetime of the purchaser or gift recipient. It refers to the reasonable lifespan of the materials and components used to make the product.

What's not covered:

• Normal wear and tear from everyday use is not covered.
• Damage caused by exceeding the Product’s stated weight or load capacity (25 lbs on top of Rollaway).
• Damage caused by placing excessive weight or pressure on the Product, including its top, frame, handles, wheels, or roller components.
• Damage caused by stacking heavy objects on the Product or by sitting, standing, jumping, or climbing on it.

We hope your Rollaway is perfect, but if you notice a problem, just let us know and we will work with you to make things right.

Return Policy

We do not offer refunds or returns on any bags or accessories received as a Kickstarter reward.

Because Kickstarter is not an online store, and the pledges received are being used directly to fund our first major production of the Rollaway, we do not offer refunds on pledges. We are so grateful for every backer who supports us through Kickstarter, and as described above, we will stand behind all of our products’ quality with our lifetime warranty. It has been in our DNA since Day 1 to strive to provide the best customer experience humanly possible for everyone who interacts with us, and will do everything we reasonably can to ensure every one of our backers is 100% happy with their rewards. 😊

--STRETCH GOALS--

October 16: NEW Stretch Goals announced!

Stretch Goals are funding targets above our initial Kickstarter campaign funding goal. Because we unexpectedly met our initial funding goal so early, we decided to DREAM BIG and begin working toward stretch goals that will allow us to fund new special rewards. The Stretch Goals are outlined below (and additional details for each goal can also be found in our update post here: https://www.kickstarter.com/projects/noreceptionclub/rollaway-carry-on-for-family-travel/posts/4830478)

--MORE ABOUT US--

Development Process

Seeing the mold for the Rollaway's hardshell at the factory the first time

While other travel gear brands come out with new products every single year, our absolute refusal to cut corners during any step of the development process translates into our launch cadence being about every two years. Creating the Rollaway was the most difficult and longest product development process we’ve ever gone through – and it was worth it. To give context: end-to-end, it took us 14 months to develop the Getaway Bag and Sidekick; it took us 22 months to develop the Hideaway Carry-On Duffel; and a full 30 months to develop the Rollaway.

How could it possibly take 2.5 years to develop one product? Like most companies, it starts with market research. Sparked by our family’s personal need for a more optimized roller luggage while going on our family adventures, we were validated by over a thousand survey participants in our Facebook Clubhouse Group who confirmed that a roller luggage was also the product they hoped No Reception Club would design next. This brought us to early 2024, when we spent 5 months meticulously surveying more than 150 parents about what they would want in a roller luggage, going deep with parents on Reddit, and of course studying the marketplace to see where current rollers were failing parents.

Cut to the summer of 2024 and the beginning of the design phase with our veteran product designer and product developer with initial tech packs sent to our Vietnam-based factory and multiple late-night video calls to explain what we were trying to achieve with the Roller. It was in these calls that it became apparent that literally turning the Rollaway on its side was going to create a much more challenging timeline because of all the unique parts we’d need to create to enable a horizontal orientation. We received our first prototype from our factory in September 2024.

Watching the Rollaway endure (and pass!) countless rounds of QC Testing at the factory

Suffice to say, it would be the first of 10 different prototypes and four factory visits to Vietnam over the next 1.5 years (19 months)! QC testing was completed from March through April 2026, with our final prototype approved in May 2026. Throughout the entire research and prototyping stage, we worked closely to solicit and incorporate feedback from 150 parents who generously signed up to be part of this long product development process – two dozen of these parents were selected to receive and try out a Rollaway from our first small batch production that was completed in June 2026. We pride ourselves on being a company that designs family travel gear for parents, by parents. We could not have done this without our invaluable parent community, shaping the Rollaway and supporting us every step of the way.

Our Story

Whew, if you made it this far, hi! We’re Gemma and Daniel, the mom and dad behind No Reception Club who continue to be our company’s only two full-time employees. Suffice to say, we each wear a lot of hats! We started our company inspired by months of traveling with our first son, who we were determined to bring around the world – but desperately wished there was better family travel gear to make it easier. When we couldn’t find anything that met our standards, we set out to make that family travel gear ourselves, leveraging our combined backgrounds (Gemma’s in fashion and Daniel’s in e-commerce, finance, and tech) and unwavering commitment to empower parents (like us) to go on more adventures with their little ones.

It’s almost impossible to believe that it’s been five years since we first launched on Kickstarter in 2021 with the now multi-award-winning Getaway Bag (travel backpack) and Sidekick (hip pack). The arrival of our second son led to our second Kickstarter in 2023 with the also multi-award-winning Hideaway Duffel (carry-on luggage). As our children grew, designing the optimal carry-on roller for parents became the most natural next step in our little company’s journey. We’re so grateful to the Kickstarter community for giving us a third opportunity to revolutionize family travel with the Rollaway. We wouldn’t be here without the Kickstarter community and the thousands of parents and their kids who have grown up alongside us. Thank you.

Join Our Community of Parent-Travelers

We love being able to connect with you directly – and the best way of doing so is by joining our growing community of 17k parents in our Facebook Clubhouse Group where parents support each other through family travel advice for every topic imaginable, including:

• packing advice for all kinds of trips (e.g. packing lists, how best to store milk for long-haul flights, etc.);
• honest feedback on travel gear (e.g. travel strollers, travel cribs, car seats, etc.);
• product recommendations to make your trip easier (e.g. travel toys, kid-friendly headphones, etc.);
• and ongoing inspiration to go on your next family adventures.

Our Facebook Clubhouse Group is also where we personally share all product and company news first, including behind-the-scenes glimpses at new products in development, shipping and re-stock information, and even giveaways that are exclusive to our community!